Entrepreneurship is hard. First, you need a great idea. Creative people generate great ideas. Creatives would be the first to admit that they are rarely organizational and leadership 'Masters of the Universe'. It's easy for the passion behind a great idea to dissipate when it runs up against starting and running a business in the digital age. 

We have found people routinely underestimate what is involved in starting and growing a business. Frustration quickly follows the emergent CEO when they discover they have to suddenly become expert at a whole range of essential business functions that do not directly relate to their great idea. 

Even if you have a strong idea about 'what' to do, you can easily get caught up in the quicksand of the 'how' - especially on unfamiliar terrain. Next thing you know you are testing and evaluating 3-4 systems for each task. You do not have time for that and you do not have endless capital to hire individual experts for each unique task. This is the classic business school lesson of sticking to your 'core business'. Ubiquitr's core business is lifting this heavy weight off your shoulders. 

Deep down in places you dont talk about at parties, you know that if you continue to try to do it all yourself you will make a misstep and will have to go back and fix something. It happens. What you underestimate is the unintended cascading consequences. It is the 'if this, then that' changes that turn a small modification into an admin tsunami-nightmare. Been there! Done that! 

You want value for money, security, and state of the art one-and-done solutions. Ubiquitr solves all this for you, so you can be creative and do your great idea confident knowing stuff will just work.

Brand is a personality. Done right, people will want to make friends with your brand. They will 'like' it. They will talk to their friends about it. Those friends will try it. They will realize that their friend was right; your brand is something valuable to them and their community. This is how your Brand goes viral. 

OK, so Brand is the personality of a business. Got it! But that's pretty esoteric. What does that mean in reality? How does a Brand become successful? 

Simple. Think of a Brand as a person. Be a good person. People will want to form a relationship with your Brand if they can relate to it. They will form an emotional connection if they feel the connection is right for them. 

Like a person, a Brand is most effective if it is attractive, approachable, available. But those qualities, in isolation, are not enough, Why do your closest friends like you? Because they know when the chips are down you will be there for them. In short, they trust you. Same with your Brand. 

A Brand must be

• Attractive
• Approachable 
• Available and 
• Trustworthy

Ubiquitr helps you achieve these vital business Brand goals.

• Attraction is a mix of tangible and intangibles. Tangibles include a great logo and website. Ease of use of the product or service being offered is essential. Intangibles include a message that speaks to peoples innate needs and desires. It moves them to want a relationship with a Brand.
• Approachable and available grow out of your Brands attractiveness and engagement. The more you relate to people in ways that show you understand their needs the more approachable you will be perceived.
• Trust like respect, can ONLY be earned. If your Brand consistently meets expectations and provides meaningful resolutions when inevitably things go awry, it will earn trust. 

If this makes sense to you but you can not possibly imagine how to do it, we want to become friends and we will help you achieve success.